Retail is a highly competitive industry where old and new players equally vie for the customer’s attention. According to an industry report by eMarketer, global retail sales are set to reach $27.7 trillion by 2020. It includes both brick and mortar, and e-commerce shops, which means the competition is only going to become intense. However, with increasing competition, retail industries have to work constantly on improving the shopping experience for the customers.
There is also an additional responsibility of managing the internal processes such as the inventories, customer complaints, and business operations. Considering the mounting pressure on the retail companies to provide excellent customer service, the scope for human error also increases. Retail industries realize the potential reputation damage caused by human error and are now looking at integrating Robotic Process Automation (RPA) in some of their highly process-oriented functions.